Digital Marketing course

This    course offers    a    detailed    introduction    into    Digital Marketing.    It    analyzes,    among    others, what    it    is    exactly    and    why    it    is    useful,    its    main    differences    with    traditional    marketing,    and    why    it    
has    emerged    during    the    last    years.    In    addition,    this    module    explains    the    four    most    important    
Digital Marketing    components:    
1. Content    Marketing
2. Social    Media
3. SEO
4. Web    design
These 
four    components    are    the    most    significant    aspects    of    Digital Marketing    and    it    should    be greatly    considered    when    starting    to    promote    a    venture    through    the    Internet. 

The Digital Marketing course was created in order to logically integrate all the disciplines necessary for the administration of web activities, from the management of a web page, to the study of social communication plans.

The Course Covers
Background to social media
The state of social media in EUROPE
Localizing media for EUROPE
Consumption patterns
Analytics in social media
Conversion strategies
Social media policy implementation
Advertising on social media
Trend jacking
Employee amplification
Events and social media
Writing for social media
Social media and customer service
Playbook development

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